WebMar 23, 2024 · For example, let’s say your ad generated 100 clicks and was seen by 2,000 people during its campaign. CTR = 100 (Clicks) ÷ 2,000 (Impressions) = 0.05 x 100 (percentage) = 5% CTR. Pro Tip: Don’t forget to multiply your result by 100 to save some extra time calculating the percentage. Calculating click-through rates isn’t exclusive to ... WebApr 27, 2024 · A "good" conversion rate depends on your industry, niche, goals, traffic channel, and audience demographics, among other factors. In the second quarter of 2024, 2.3% of visits to e-commerce websites in the United States converted to purchases. However, online shopper conversion rates in Great Britain rose to over 4%.
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